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By building AI content generation tools and infrastructure that lets users own and control their data, we are building towards an ethical web3 economy where every internet user can access the limitless potential of the hyperreal metaverse.

Our mission is to develop, deploy and popularize proprietary and creative technology that users utilize to create AI-generated and hyperrealistic immersive content while they own and control their data.


The future of work, life, romance, therapy etc will be PHOTOREAL.

Geography means less and less - people will connect and have real human relationships and experiences with each other through a hyperreal visual layer of the Internet.
Hyperreality can get over these experiences being dull photocopies of the real world- they can increase the sum of rich and meaningful experiences people have: hyperreal is real.

People are the centre of the Internet.

People have to consume the content/have the experience for it to have value (AI having breakfast with an AI is not a meaningful achievement).

People doing the research are leading the way.

We want to build on and support the work being done by the community of researchers, technologists, academics etc. developing the state of the art.

We build from a human perspective because it is good business.

The ultimate business reward will come to those who build with the responsibility to humans in mind.

We care about connecting people with people.

Good things happen when people connect: progress, creativity, culture and entertainment - these are human things of intrinsic and instrumental value.

We stand at a moment of real change.

We believe the future of AI and immersive experiences is just around the corner.

We build from a human perspective because it is the right thing to do.

There is a huge amount of human responsibility that comes with this technology. The ultimate ethically appropriate obligation is to build with the responsibility to humans in mind.