Building the hyperreal metaverse
AI generated content & web3 infrastructure to create a hyperreal metaverse owned by users
EVERY ANYONE
Use AI to create your own hyperreal avatar
Our community and web3 platform to create hyperreal NTFs and safeguard your private biometric face and voice data
AI GENERATED CONTENT
We are world leaders in creating AI generated content that looks real
We build software to automate AI content creation and work with the world’s most innovative creators on impossible projects
Awareness & Community building
Synthetic Futures is a community that champions the ethical and creative applications of synthetic content
We launched the first community dedicated to ethical synthetic media and the future of reality created with machines
Learn more about AI generated content
NeRF: An Eventual Successor for Deepfakes?
A recent study from Lancaster University found not only that most people cannot distinguish deepfake faces from real faces, but also that we tend to trust synthesized faces more....
Synthetic 101 – VR as an extension to normal life
This is another point on a road that is leading to VR experiences being as realistic as the real world. To be truly immersive, VR needs to be a...
Why the Metaverse must be hyperreal
The Metaverse is a nebulous concept. Questions abound as to what it will look like and what we will look like within it. We believe it has to be...
Metaphysic’s America’s Got Talent experience, with Chris Ume and Tom Graham
In this post, Chris Ume and Tom Graham give us a behind-the-scenes look into the audition process for America's Got Talent, the incredible reaction of the live audience and...
The Future Will Be Synthesised – E2: Deepfakes for disinformation
Metaphysic are pleased to announce the release of the next episode of the BBC Radio 4 and BBC Sounds documentary called “The Future Will Be Synthesised”, presented by our...
The Future Will Be Synthesised – E1: Deepfake Image Abuse
At Metaphysic we are very proud that our own Head of Policy and Partnerships, Henry Ajder, is presenting a BBC Radio 4 and BBC Sounds documentary called “The Future...
Building a safer synthetic media landscape: what needs to be done
Non-consensual image abuse is aimed almost entirely against women, remains the most prominent malicious uses of deepfakes and synthetic media.
The Metaverse & NFTs
What is the metaverse? Over the last six months, the metaverse has become one of the most talked-about and frequently misunderstood topics around. So what exactly is it? From...
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The media represents a world that is more real than reality that we can experience. People lose the ability to distinguish between reality and fantasy. They also begin to engage with the fantasy without realizing what it really is.
JEAN BAUDRILLARD
SIMULACRA AND SIMULATION
this is a fake quote often attributed to Baudrillard, but does it really matter?
